There are many ways to increase your return on investment when running a trade show booth. This article will focus on a unique new tool called Cinco Squared that attracts customers to your booth and more importantly provides a great mechanism for you to follow-up with nearly every person that visits your booth. Expect a 10-20% increase in leads and customers using this technology.

Almost all businesses will stock up on brochures and business cards before a tradeshow. While these are necessary items to have, you absolutely should not rely on these alone. Your brochures and cards will be loaded into a bag with everyone else’s marketing material and likely tossed in the trash. Fortunately, there is a solution. 

Cinco Squared is a web-based program that is perfect for Tradeshow Marketing and Customer Loyalty. If you used Cinco Squared, people at your tradeshow would see a flat screen displaying 25 squares. Each square would dim in and out prizes or discounts that you customize to be anything you want. This page is also branded with your businesses logo, etc. The images in the squares represent the prizes every attendee has the chance to win. The 25 square interface is very appealing and will drive curious attendees to your booth. 

Now that attendees are at your booth checking out the prizes, you hand out branded Cinco Squared cards to them. Each card has a unique number, redemption date range, and the Cinco Squared redemption link. Your attendees know that there are some great prizes that can be won so this card will not end up in the trash with the other brochures when they get home. You also can incorporate a QR barcode to make code entry even easier.

At home (or at the trade show), attendees will go to the Cinco Squared website (or your website as we have html to embed if desired), enter their code, enter their contact information, and click Submit. Now they will see 25 squares with your configured prizes dimming in and out as well as your branding. They click “SquareUp” and the prizes go through a sequence until one prize is randomly selected and displayed to them by the website. Once displayed, text customized by you instructs the attendee how and when to redeem their prize. An email also sent to the attendee and you with this information. 

Now you have collected contact information for the majority of your booth visitors and gave them a good reason to come back to your business to collect their prize. If you are in retail/ecommerce, you can continue this cycle for all of your customers at your store that will further help you acquire and retain your customers. 

Here are some of the best features of Cinco Squared:

 • Free Trial (no credit card required)
 • Branded prize page and cards
 • Cloud based (no software to download)
 • Full control of prizes and odds of winning each prize
 • Unlimited events are included in subscription
 • Ability to print cards directly from website or export codes to Excel
 • Dashboard tracks who won what prize using what code
 • Pricing starts at less than $8/month
 • Can setup event in less than 15 minutes
 • Free setup assistance and Customer Support
 • 10-20% more leads and customers!

Give it a try today- See pricing Also see our REBATE SPECIAL

Want a demo card to test drive Cinco Squared?  Send an email request.

For more information contact Cinco Squared

 Keywords: Tradeshow Marketing, Tradeshow giveaways, tradeshow booth, creative tradeshow marketing, trade show marketing, giveaway ideas, exhibitor